The Oja range, encompassing 4WD as a standard feature, is structured on four distinct platforms: sub-compact (20-26hp), compact (21-30hp), small utility (26-40hp), and large utility (45-70hp).
In a significant development, Mahindra has introduced seven new Oja tractor models across three platforms: sub-compact, compact, and small utility. These models cover a power range from 20hp to 40hp. All the Oja tractors come equipped with pioneering features, grouped under three technology packages: Myoja (telematics pack), Proja (productivity pack), and Roboja (automation pack).
The Myoja package endows Oja tractors with telematics capabilities such as real-time GPS location, service notifications, critical alerts, fuel monitoring, trip calculations, and coverage tracking. With the Proja package, features like creeper mode, compact engine technology, F/R shuttle, tilt and telescopic steering, and wet electric power take-off (PTO) are incorporated. The Roboja package introduces elements like automatic PTO engagement, auto implement lift, and one-side braking automation.
Among the fresh additions, the Mahindra Oja 2127 is priced at Rs 5,64,500 (ex-showroom, Pune), while the Mahindra Oja 3140 is available at a cost of Rs 7,35,000 (ex-showroom, Pune). These tractors are set to hit the market in October.
Rajesh Jejurikar, the Executive Director and CEO (Auto and Farm Sector) of Mahindra & Mahindra, expressed, "With immense pride, we unveil the globally innovative Oja series, aimed at revolutionizing agriculture on a global scale. After its initial launch in India, the Oja range will gradually expand into new and existing markets. Representing over a quarter of the global tractor industry, Oja signifies our entry into the European market. As we step into the ASEAN region via Thailand, we are ready for this new venture."
Hemant Sikka, the President of the Farm Equipment Sector at Mahindra & Mahindra, remarked, "The Oja range, an energy-packed series, features four lightweight 4WD tractor platforms (20-70hp). Integrating breakthrough technologies like connectivity, precision, and automation with contemporary design, operator comfort, and convenience, the Oja range stands as a global benchmark. This marks a monumental leap for Mahindra, as these tractors will reshape agricultural mechanization worldwide, promising remarkable farm productivity."
Manufacturing of the Mahindra Oja tractor range will be exclusively carried out at Mahindra's advanced tractor facility located in Zaheerabad, Telangana
